Whale Beach SLSC

A refreshed look and flexible, user friendly logo that translates across various platforms

“Noakes Design has become entwined in many aspects of design work within our Club. I was immensely pleased with their level of talent, diligent efforts and willingness to work on any project. Heather, the principal of Noakes Design, is very professional, consistently delivering on brief and on time.”

Andrew Pearce, Immediate Past President, Whale Beach SLSC

After serving the Whale Beach SLSC for over three decades, the Club's logo necessitated a digital upgrade. Noakes Design worked closely with the Club to introduce changes incrementally, while preserving the sentimental value of the whale symbol for its members. The new logo and accompanying brand features a refreshed font. Adjustments to the Club's official colours were optimised for the screen. Templates for flags and supporting communication material feature a wave graphic, which has been incorporated to add a nautical ambiance to the brand. The new look has been extended to the Club's annual reports, way finding system and educational campaigns, showcasing the design's versatility. Furthermore, a comprehensive style guide has been created for all internal and external communication materials, such as signage, beach flags, apparel and merchandise.

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